Altenar
Sportsbook software, managed trading, turnkey PAM, and retail betting.
Altenar is a B2B sportsbook supplier with modular, fully managed, turnkey, white-label, and retail delivery. Altenar Software Limited holds the Malta B2B critical-supply permission, Danish game-supplier permission, and Alberta Critical Gaming Systems Provider registration, while Altenar Technologies Limited holds Great Britain remote betting-host, gambling-software, and casino game-host activities. Each permission is limited to its entity and product scope.
Is Altenar worth taking into validation?
out of 10
Altenar fits sportsbook-led briefs that need modular integration, managed trading, a broader turnkey PAM, or retail. Exact supplier permissions are recorded in Malta, Great Britain, Denmark, and Alberta, each with a separate entity and activity boundary. One bounded historical path is established: V-Play Football Brazil launched for EstrelaBet in Brazil through Altenar. Current continuity, performance, the full operator stack, pricing, achieved uptime, product-level market coverage, and exit rights remain unconfirmed.
Product, entity, permission, commercial, operational, and deployment coverage remain separate. No combined readiness score is inferred from the number of recorded fields.
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Licensed operators adding a managed sportsbook to an existing PAM and front end
- Sports-led teams comparing a turnkey combination of betting, PAM, CRM, KYC, reporting, and retail channels
1 more fit condition
- Omnichannel operators that need cashier and self-service terminal workflows around the same sportsbook
- Buyers that require public fixed pricing or a complete SLA before commercial engagement
- Teams that need a hosted licence route without establishing the operator entity and jurisdiction separately
1 more exclusion condition
- Crypto-first projects that require an established wallet, custody, conversion, asset, and settlement architecture
- Product scope Recorded
- 6 named product or module records cover 5 responsibility types.
- Supplying entity Bounded
- 2 normalized identity facts are recorded, alongside 2 active permission-bearing entities.
- Permission route Bounded
- Active permission relationships are recorded across 4 markets and 1 permission kind.
- Commercial terms Not confirmed
- Commercial terms are not recorded for this provider profile.
- Operational history Not confirmed
- A complete countable incident history is not available for the reviewed service scope.
- Deployment record Bounded
- 1 bounded deployment record is included, with none classified as both current and live.
Interpret the six evidence boundaries
- Product scope
- The records establish product-to-provider relationships only; package inclusion, version, configuration, entitlement and production acceptance remain proposal-specific.
- Supplying entity
- A brand, parent, current group entity or permission-bearing entity is not automatically the contracting, supplying, hosting or support entity for a proposal.
- Permission route
- A recorded supplier relationship does not transfer permission to the buyer or establish the entity-product-market route for the proposed launch.
- Commercial terms
- Missing terms do not imply a price level; compare only after every bidder answers the same rate-card and scenario model.
- Operational history
- This does not establish poor reliability or an incident-free record; obtain scoped history, recovery evidence and measurable remedies.
- Deployment record
- This does not establish that the provider has no live deployments; it limits the deployment conclusion available in this profile.
Priority gaps
- Reporting & BI
Altenar: Reporting & BI is not confirmed for this profile. This is not a statement that the capability is unavailable.
- Live casino
Altenar: Live casino is not confirmed for this profile. This is not a statement that the capability is unavailable.
- Operational history
Altenar: incident history unavailable for a complete count. This does not establish poor reliability.
Five gates carried into diligence
The full request, acceptance condition, stop rule, and contract destination for each gate are kept in the diligence section below and in the downloadable pack.
Open requests, acceptance conditions, and stop rulesApplicable procurement contexts (4)
Inclusion basis: Turnkey. This is a procurement context, not a rank or package confirmation.
Inclusion basis: PAM / API. This is a procurement context, not a rank or package confirmation.
Inclusion basis: Recorded sportsbook capability. This is a procurement context, not a rank or package confirmation.
Inclusion basis: White-label. This is a procurement context, not a rank or package confirmation.
What changed in our current assessment
The most recent material change to the position used in this review. Routine checks and copy edits are excluded.
Corporate identity & lineage
The entity and group relationships below are the current recorded position. A group relationship does not determine which entity will sign or supply a particular contract.
For Great Britain, Altenar is an active trading name of Altenar Technologies Limited, whose head office is in the Isle of Man.
Altenar Software Limited is the Malta company holding B2B critical-supply licence MGA/B2B/582/2018 for Type 1 casino and Type 2 fixed-odds betting services.
Products & modules
Current product and module scope. Catalogue totals are dated scope figures; buyer availability remains product-, market-, contract-, and approval-specific.
Product & responsibility map
Open a priority row to see its responsibility boundary and the acceptance artifact to request.
Sportsbook ModuleSportsbook · A modular betting engine for an existing PAM or front end.
The sportsbook module connects to an existing PAM or front end and covers pre-match and in-play betting, live odds, Bet Builder, configurable markets, margins, limits, and bet acceptance. Bonus and promotional controls sit alongside the betting workflow. Managed trading and risk can be included, while the operator and supplier responsibility split and approved-market scope remain deployment-specific.
- Live odds and fast markets
- Bet Builder
- Cash-out and promotional controls
- Horse racing, virtual sports, and esports
- Widget-based front-end integration
- Trading and risk controls
Turnkey SportsbookSportsbook · Sportsbook, PAM, front end, CMS, and operating tools in one delivery scope.
The turnkey product combines the sportsbook with player account management, a configurable front end and CMS, reporting, marketing tools, and online, mobile, and retail channels. Casino integrations can be included through the PAM. The exact content, payment, licensing, support, and operational responsibilities must be fixed for the selected market rather than inferred from the turnkey label.
- Player account and transactional-data workflows
- Reporting and marketing tools
- Responsive player interface
- Retail and self-service terminal support
- Casino content integration
- Managed customer support
Integrated PAMPlayer account management · Player accounts, compliance workflows, campaigns, reporting, and content management.
The PAM combines player and transaction tracking, game-performance reporting, campaign and bonus tools, responsible-gambling reporting, Sumsub KYC and AML screening, Fast Track CRM integration, affiliate tracking, and an in-house front end and CMS. Sumsub and Fast Track remain separate dependencies; their data roles, service levels, commercial terms, and market availability are project-specific.
- Document and liveness verification
- Sanctions, PEP, and adverse-media screening
- Fraud and transaction monitoring
- Campaign and bonus configuration
- Regulatory reporting workflows
- Front-end and content management
Retail SolutionOmni-channel · Cashier, self-service terminal, and own-device betting workflows.
The retail layer supports cashier-led betting, self-service terminals, and reservation of a bet on the player's own device. Operators can manage promotional content, device limits, operating hours, terminal status, bet placement, and financial activity from the sportsbook and back office. Hardware supply, field maintenance, payment handling, shop procedures, and market approval remain deployment-specific.
- Touchscreen betting terminals
- Printed bet slips and bet tracking
- Cashier bet acceptance
- Remote content and software updates
- Back-office financial monitoring
- Sportsbook and PAM integration
Trading & RiskTrading & risk · Managed bet acceptance, odds checks, exposure monitoring, and segmentation.
The managed risk scope covers bet-acceptance and odds checks, alerts for unusual behaviour, liability and player-level reporting, and client segmentation. It can sit alongside operator-configured margins, limits, and acceptance rules. Trading authority, manual intervention thresholds, settlement responsibility, integrity escalation, and loss allocation must be defined in the operating model and contract.
- Managed trading operations
- Exposure and liability monitoring
- Fraud and unusual-pattern alerts
- Client segmentation
- Operator-configurable limits
- Escalation and reporting workflows
White-label SportsbookManaged services · A managed launch package around sportsbook, player management, and infrastructure.
The white-label package can combine sportsbook, casino products, apps, payment gateways, player management, infrastructure, and operational support. Altenar's current permissions cover B2B critical supply and remote betting-host, gambling-software, and casino game-host activities; they do not provide the buyer with an operator licence. The operator of record, licence holder, player-fund flow, KYC and AML responsibility, payment role, reporting duty, and exit route must be fixed before launch.
- Sportsbook platform management
- Configurable brand front end
- Operational support
- Payment-gateway integration
- Player-management tools
- Regulatory and reporting configuration
How to buy Altenar without blurring responsibilities
These are distinct procurement paths assembled from the named public product inventory. They are not interchangeable packages: each path has its own responsibility boundary, acceptance gates, and quote lines.
Sportsbook module with a bounded trading perimeterSportsbook platformSportsbook ModuleTrading & Risk
Use this path when
An operator already has a PAM and wallet and is replacing or adding the sportsbook engine, trading controls and risk operation.
Responsibility boundary
The named sportsbook and trading records do not establish PAM coupling, feed ownership, market permission, front-end scope or the division between software and managed trading.
Decisive acceptance gates
- SB-02Engine and trading authority
Who owns the engine, compiles prices, accepts or rejects bets, changes limits and carries trading decisions?
Accept only when: Every automated and human trading action has one accountable party, a bounded permission, timestamped input and reproducible audit trail.
- SB-03Bet lifecycle
Are placement, acceptance, cash-out, resettlement, cancellation, abandonment and dispute states deterministic?
Accept only when: Every bet and wallet movement reaches one explainable final state under duplicate, delayed, corrected, suspended and failed-dependency scenarios.
- SB-04Feed and event integrity
How are event identity, feed conflict, latency, suspension, correction and abandonment controlled across suppliers?
Accept only when: The system detects stale or conflicting data, suspends deterministically, records overrides and reconciles every correction to bets and balances.
Separate quote lines to require
Turnkey sportsbook with an integrated account coreTurnkey iGaming platformTurnkey SportsbookIntegrated PAMWhite-label Sportsbook
Use this path when
A buyer wants one sportsbook-led delivery perimeter that also covers the account layer and an optional managed operating route.
Responsibility boundary
The product set does not establish the contracting entity, buyer operating permission, included third parties, control ownership or one complete commercial perimeter.
Decisive acceptance gates
- TK-02Prime delivery perimeter
Which platform modules and third parties sit inside the supplier's accountable end-to-end service?
Accept only when: Every launch dependency has one accountable party, an interface owner, an acceptance test and a remedy without gaps between supplier and subcontractor obligations.
- TK-03Wallet and control authority
Which system is authoritative for identity, balances, bonus liability, limits, exclusions, transaction history and regulatory reporting?
Accept only when: One authority is named for every state, conflict resolution is deterministic, and debit, credit, rollback, limit and exclusion tests reconcile end to end.
- TK-06Economics and exit
Does the commercial perimeter cover every module, environment, third party, volume step, managed service, migration and exit event?
Accept only when: All proposals reconcile to the same scope and demand assumptions, and data extraction, transition assistance, residual fees and termination events are enforceable.
Separate quote lines to require
Retail and digital sportsbook continuitySportsbook platformRetail SolutionSportsbook Module
Use this path when
A betting operator needs the same event, bet and settlement rules to remain controlled across retail terminals and digital channels.
Responsibility boundary
The recorded retail and sportsbook products do not establish shared wallet behaviour, hardware supply, local field operations, failover design or cross-channel reconciliation.
Decisive acceptance gates
- SB-03Bet lifecycle
Are placement, acceptance, cash-out, resettlement, cancellation, abandonment and dispute states deterministic?
Accept only when: Every bet and wallet movement reaches one explainable final state under duplicate, delayed, corrected, suspended and failed-dependency scenarios.
- SB-04Feed and event integrity
How are event identity, feed conflict, latency, suspension, correction and abandonment controlled across suppliers?
Accept only when: The system detects stale or conflicting data, suspends deterministically, records overrides and reconciles every correction to bets and balances.
- SB-06Peak resilience and economics
Can the proposed service and price survive event peaks, feed disruption, settlement bursts and managed-trading escalation?
Accept only when: Capacity, recovery, support and price are tested against buyer volumes and event shapes, with measurable service levels and remedies.
Separate quote lines to require
Reliability evidence
Our assessment keeps availability results, service targets, incident records, and unconfirmed states separate.
Compare the reliability record across providersManaged trading and continuous customer support are available. Achieved uptime, incident frequency, restoration performance, and contractual remedy remain unquantified.
- 24/7 support
- Not confirmed
- Account management
- Not confirmed
- SLA context
- Contract scope not confirmed
Availability evidence
Incident record
Licensing & markets
Highlighted states have active recorded supplier or product coverage. Supplier approval, operator licensing, and market access are separate; confirm all three for the proposed launch.
No current active US permission relationship is included in this profile. Other states remain unconfirmed rather than recorded as unsupported.
Exact credential records (4)
Term status is fixed to the record date: . Later calendar time does not extend a recorded term.
Altenar Software Limited · Malta Gaming Authority
Credential ID: MGA/B2B/582/2018
Validity period: not recorded.
Scope: B2B critical supply for Type 1 casino services through the named approved service providers and Type 2 fixed-odds betting, including live betting; not an operator licence or approval of every product in every market
Altenar Technologies Limited · Gambling Commission
Credential ID: 053306-R-330805-009
Validity period: not recorded.
Scope: Active remote Betting Host for real and virtual events, Gambling Software, and Game Host for casino activities; not a buyer's operator licence or blanket approval of every Altenar module
Altenar Software Limited · Danish Gambling Authority
Validity period: not recorded.
Scope: Danish B2B game-supplier permission; no entity-specific credential number or term is recorded, while title certification, games-register filing, and operator licensing remain separate
Altenar Software Limited · Alberta Gaming, Liquor and Cannabis
Registry stream: iGaming
Registry classes: iGaming - Critical Gaming Systems Provider
Validity: from start date not recorded · through 2027-07-13 (final day included)
Scope: Registered as an iGaming Critical Gaming Systems Provider through 13 July 2027; not an operator registration or blanket approval for every Altenar module, event, market, or content feed
Pricing & time to launch
Normalize this proposal in the pricing and TCO worksheet- Supplier and operator permissions for the exact legal entities and target market
- Modular integration versus a turnkey PAM, front end, casino, and retail scope
- PAM, wallet, KYC, AML, payment, data-feed, and CRM integrations
- Market-specific testing, reporting, responsible-gambling, and acceptance requirements
- Operator-owned front-end work, data migration, retail hardware, and rollout sequencing
Comparable pricing is not recorded. Require implementation, recurring, usage or revenue-based, third-party pass-through, support, and exit costs as separate quote lines.
Ownership & exit
Contract rights control lock-in. Exact ownership and exit terms are shown only when confirmed at field level.
Convert ownership and exit promises into migration testsRequire one signed schedule covering data export, front-end and custom-code rights, minimum commitment, exclusivity, notice, transition assistance, fees, and post-termination access. An unpublished standard term is not treated as an adverse contract condition.
Diligence & acceptance plan
Five provider-specific gates selected across the procurement contexts that apply to Altenar. A recorded signal starts validation; it is not a pass result.
How it scores
Ten axes, scored by our editorial team, with each axis benchmarked against the category average. See our methodology.
Strongest assessed axes
The product record covers modular and turnkey delivery, pre-match and in-play betting, managed trading and risk, configurable margins and limits, horse racing, virtual sports, esports, retail, and front-end controls. Exact market and event availability remains deployment-specific.
The sportsbook can integrate with an existing PAM or front end, while the broader stack adds configurable skins, widgets, margins, limits, bonuses, CMS, retail, and hybrid hosting. Contractual IP and engine-level change rights remain unknown.
Altenar Software Limited holds the Malta Type 1 casino and Type 2 fixed-odds betting B2B scope, Danish game-supplier permission, and Alberta Critical Gaming Systems Provider registration through 13 July 2027. Altenar Technologies Limited holds Great Britain remote Betting Host, Gambling Software, and Game Host activities. These permissions do not replace the buyer's operator licence or approve every product in every jurisdiction.
Lowest assessed axes
Treat these as validation priorities, not automatic disqualifiers.
The turnkey and white-label scopes can include third-party casino integrations. The current enabled catalogue, approved-title matrix, content-supplier list, and proprietary studio position are not confirmed.
Payment-gateway and player-account workflows are available in the broader stack. The current PSP roster, methods, currencies, settlement chain, reserve terms, and crypto architecture are not confirmed.
Comparable setup, platform, managed-service, data, retail-hardware, minimum, and revenue-share terms are not recorded. Relative value cannot be established before a like-for-like written quote.
All remaining score axes (4)
The stack includes sportsbook bonuses, campaign segmentation, Fast Track CRM integration, affiliate tracking, and abuse-monitoring controls. Third-party CRM terms and accepted workflows remain project-specific.
Modular, turnkey, white-label, and retail routes have different dependency chains. A comparable provider-wide implementation range is not recorded, so launch timing must be built from the selected entity, approvals, integrations, migration, testing, and acceptance plan.
Hybrid cloud architecture and managed support are part of the product scope. Achieved availability, incident frequency, restoration performance, and complete SLA remedy remain unquantified.
Continuous customer support and managed trading are available. Named account-management coverage, response targets, escalation times, service credits, and remedy remain contract-specific or unrecorded.
Track record
Review confirmed deployment record- EstrelaBet
Confirmation is limited to the named product, market, and event. It does not establish uptime, service quality, outcomes, or current continuity beyond the recorded scope.
Current record boundaryCounted coverage, nearest term, page date, and deployment context
- B2B supplier approval
Nearest recorded term end · Alberta · B2B supplier approval
3 active counted permission relationships without a dated term · Denmark, Malta (MGA), UK (UKGC).
Decision rationale
The shortlist case, the point where it can break, and the first condition that belongs in the award record.
- Why shortlist
- One sportsbook can be taken as a module for an existing PAM or as part of a broader turnkey stack Managed trading and risk cover bet acceptance, odds checking, exposure reporting, unusual-behaviour alerts, and segmentation
- Where it can break
- Comparable pricing, minimum commitments, fee basis, and pass-through costs are not recorded Achieved uptime, incident frequency, restoration performance, and complete SLA remedy remain unquantified
- First award condition
- One authority is named for every state, conflict resolution is deterministic, and debit, credit, rollback, limit and exclusion tests reconcile end to end.
Full assessment context
Altenar's useful distinction is delivery range around one sportsbook core. A licensed operator can integrate the sportsbook module into an existing PAM or front end, or take a wider turnkey stack with player accounts, front end, CMS, casino integrations, marketing and reporting. The betting layer covers pre-match and in-play workflows, Bet Builder, configurable markets, margins, limits, and acceptance rules. Managed trading and risk add odds checks, liability reporting, unusual-behaviour alerts, and player segmentation. The exact trading authority, settlement role, integrity escalation, and loss allocation still need an operating responsibility matrix.
The integrated PAM combines player and transaction monitoring, regulatory reporting, responsible-gambling workflows, Sumsub KYC and AML screening, Fast Track CRM integration, campaign and bonus tools, affiliate tracking, and an in-house front end and CMS. Sumsub and Fast Track remain separate dependencies. Their contractual role, data access, market availability, support boundary, subprocessor status, and replacement path belong in the architecture and privacy review.
Retail covers cashier betting, self-service terminals, own-device bet reservation, printed slips, device limits, operating hours, remote monitoring, and back-office financial activity. Hardware sourcing, shop procedures, cash controls, field support, certification, and rollout acceptance remain deployment-specific.
Altenar Software Limited holds MGA/B2B/582/2018 for Type 1 casino and Type 2 fixed-odds betting services, a Danish game-supplier permission without a recorded entity-specific number or term, and Alberta registration as an iGaming Critical Gaming Systems Provider through 13 July 2027. Altenar Technologies Limited holds Great Britain remote Betting Host, Gambling Software, and Game Host activities under 053306-R-330805-009. These are supplier and host/software permissions. They do not provide the buyer's operator licence, transfer between group entities, or approve every Altenar module, game, feed, or event catalogue in every jurisdiction; the white-label package does not change that boundary.
One bounded historical path is established: V-Play Football Brazil launched for EstrelaBet in Brazil through the Altenar sportsbook on August 12, 2025. Current contract continuity, the rest of EstrelaBet's sportsbook stack, availability, performance, revenue effect, and deployment across other customers remain unconfirmed.
Comparable setup, recurring, data, managed-service, retail-hardware, minimum, and revenue-share terms are not recorded. Achieved availability, incident frequency, restoration performance, and complete SLA remedy remain unquantified. A shortlist should require the exact contracting entity, product and market approvals, architecture, payment and content matrices, implementation acceptance plan, pricing schedule, SLA, data-export package, IP position, termination assistance, and migration obligations before selection.
Provider-specific questions
Questions not already answered by the pricing, permission, ownership, diligence, or alternatives sections.
Decision alternatives to Altenar
Related profiles are contrasted on axes weighted for the sportsbook platform assessment and on active counted market and permission coverage.
- Counted markets
- Alberta, Denmark, Malta (MGA), Michigan, New Jersey, Pennsylvania, UK (UKGC), West Virginia
- Permission scope
- B2B supplier approval, Product / transaction approval
- Additional counted scope vs Altenar
- Michigan, New Jersey, Pennsylvania, West Virginia, Product / transaction approval
- Counted markets
- Bulgaria, Curaçao, Denmark, Malta (MGA), Ontario, UK (UKGC)
- Permission scope
- B2B supplier approval
- Additional counted scope vs Altenar
- Bulgaria, Curaçao, Ontario
- Counted markets
- Denmark, Malta (MGA), UK (UKGC)
- Permission scope
- B2B supplier approval, Operator licence
- Additional counted scope vs Altenar
- Operator licence