Altenar
Sportsbook software, managed trading, turnkey PAM, and retail betting.
Altenar is a B2B sportsbook supplier with modular, fully managed, turnkey, white-label, and retail delivery. Altenar Software Limited holds the Malta B2B critical-supply permission, Danish game-supplier permission, and Alberta Critical Gaming Systems Provider registration, while Altenar Technologies Limited holds Great Britain remote betting-host, gambling-software, and casino game-host activities. Each permission is limited to its entity and product scope.
out of 10
Altenar fits sportsbook-led briefs that need modular integration, managed trading, a broader turnkey PAM, or retail. Exact supplier permissions are recorded in Malta, Great Britain, Denmark, and Alberta, each with a separate entity and activity boundary. One bounded historical path is established: V-Play Football Brazil launched for EstrelaBet in Brazil through Altenar. Current continuity, performance, the full operator stack, pricing, achieved uptime, product-level market coverage, and exit rights remain unconfirmed.
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- One sportsbook can be taken as a module for an existing PAM or as part of a broader turnkey stack
- Managed trading and risk cover bet acceptance, odds checking, exposure reporting, unusual-behaviour alerts, and segmentation
- The integrated PAM adds KYC and AML workflows, bonus and campaign tools, CRM integration, affiliate tracking, reporting, front end, and CMS
- Comparable pricing, minimum commitments, fee basis, and pass-through costs are not recorded
- Achieved uptime, incident frequency, restoration performance, and complete SLA remedy remain unquantified
Latest data changes
Material decision changes only; routine date checks and copy edits are excluded.
Corporate identity & lineage
The entity and group relationships below are the current recorded position. A group relationship does not determine which entity will sign or supply a particular contract.
For Great Britain, Altenar is an active trading name of Altenar Technologies Limited, whose head office is in the Isle of Man.
Altenar Software Limited is the Malta company holding B2B critical-supply licence MGA/B2B/582/2018 for Type 1 casino and Type 2 fixed-odds betting services.
Products & modules
Current product and module scope. Catalogue totals are dated scope figures; buyer availability remains product-, market-, contract-, and approval-specific.
A modular betting engine for an existing PAM or front end.
The sportsbook module connects to an existing PAM or front end and covers pre-match and in-play betting, live odds, Bet Builder, configurable markets, margins, limits, and bet acceptance. Bonus and promotional controls sit alongside the betting workflow. Managed trading and risk can be included, while the operator and supplier responsibility split and approved-market scope remain deployment-specific.
- Live odds and fast markets
- Bet Builder
- Cash-out and promotional controls
- Horse racing, virtual sports, and esports
- Widget-based front-end integration
- Trading and risk controls
Sportsbook, PAM, front end, CMS, and operating tools in one delivery scope.
The turnkey product combines the sportsbook with player account management, a configurable front end and CMS, reporting, marketing tools, and online, mobile, and retail channels. Casino integrations can be included through the PAM. The exact content, payment, licensing, support, and operational responsibilities must be fixed for the selected market rather than inferred from the turnkey label.
- Player account and transactional-data workflows
- Reporting and marketing tools
- Responsive player interface
- Retail and self-service terminal support
- Casino content integration
- Managed customer support
Player accounts, compliance workflows, campaigns, reporting, and content management.
The PAM combines player and transaction tracking, game-performance reporting, campaign and bonus tools, responsible-gambling reporting, Sumsub KYC and AML screening, Fast Track CRM integration, affiliate tracking, and an in-house front end and CMS. Sumsub and Fast Track remain separate dependencies; their data roles, service levels, commercial terms, and market availability are project-specific.
- Document and liveness verification
- Sanctions, PEP, and adverse-media screening
- Fraud and transaction monitoring
- Campaign and bonus configuration
- Regulatory reporting workflows
- Front-end and content management
Cashier, self-service terminal, and own-device betting workflows.
The retail layer supports cashier-led betting, self-service terminals, and reservation of a bet on the player's own device. Operators can manage promotional content, device limits, operating hours, terminal status, bet placement, and financial activity from the sportsbook and back office. Hardware supply, field maintenance, payment handling, shop procedures, and market approval remain deployment-specific.
- Touchscreen betting terminals
- Printed bet slips and bet tracking
- Cashier bet acceptance
- Remote content and software updates
- Back-office financial monitoring
- Sportsbook and PAM integration
Managed bet acceptance, odds checks, exposure monitoring, and segmentation.
The managed risk scope covers bet-acceptance and odds checks, alerts for unusual behaviour, liability and player-level reporting, and client segmentation. It can sit alongside operator-configured margins, limits, and acceptance rules. Trading authority, manual intervention thresholds, settlement responsibility, integrity escalation, and loss allocation must be defined in the operating model and contract.
- Managed trading operations
- Exposure and liability monitoring
- Fraud and unusual-pattern alerts
- Client segmentation
- Operator-configurable limits
- Escalation and reporting workflows
A managed launch package around sportsbook, player management, and infrastructure.
The white-label package can combine sportsbook, casino products, apps, payment gateways, player management, infrastructure, and operational support. Altenar's current permissions cover B2B critical supply and remote betting-host, gambling-software, and casino game-host activities; they do not provide the buyer with an operator licence. The operator of record, licence holder, player-fund flow, KYC and AML responsibility, payment role, reporting duty, and exit route must be fixed before launch.
- Sportsbook platform management
- Configurable brand front end
- Operational support
- Payment-gateway integration
- Player-management tools
- Regulatory and reporting configuration
At a glance
- Category
- Sportsbook platform
- Delivery models
- White-label, Turnkey, PAM / API
- Verticals
- Sportsbook, Online casino, Esports
- Crypto
- Not confirmed
Recorded products and modules
Named products and modules are grouped by responsibility. A recorded relationship does not establish package inclusion, buyer entitlement, or jurisdiction-specific availability.
Reliability evidence
Our assessment keeps availability results, service targets, incident records, and unconfirmed states separate.
Compare the reliability record across providersManaged trading and continuous customer support are available. Achieved uptime, incident frequency, restoration performance, and contractual remedy remain unquantified.
- 24/7 support
- Not confirmed
- Account management
- Not confirmed
- SLA context
- Contract scope not confirmed
Availability evidence
Incident record
Licensing & markets
Highlighted states have active recorded supplier or product coverage. Supplier approval, operator licensing, and market access are separate; confirm all three for the proposed launch.
No US state coverage is recorded in this profile.
Term status is fixed to the record date: . Later calendar time does not extend a recorded term.
Altenar Software Limited · Malta Gaming Authority
Credential ID: MGA/B2B/582/2018
Validity period: not recorded.
Scope: B2B critical supply for Type 1 casino services through the named approved service providers and Type 2 fixed-odds betting, including live betting; not an operator licence or approval of every product in every market
Altenar Technologies Limited · Gambling Commission
Credential ID: 053306-R-330805-009
Validity period: not recorded.
Scope: Active remote Betting Host for real and virtual events, Gambling Software, and Game Host for casino activities; not a buyer's operator licence or blanket approval of every Altenar module
Altenar Software Limited · Danish Gambling Authority
Validity period: not recorded.
Scope: Danish B2B game-supplier permission; no entity-specific credential number or term is recorded, while title certification, games-register filing, and operator licensing remain separate
Altenar Software Limited · Alberta Gaming, Liquor and Cannabis
Registry stream: iGaming
Registry classes: iGaming - Critical Gaming Systems Provider
Validity: from start date not recorded · through 2027-07-13 (final day included)
Scope: Registered as an iGaming Critical Gaming Systems Provider through 13 July 2027; not an operator registration or blanket approval for every Altenar module, event, market, or content feed
Pricing & time to launch
Normalize this proposal in the pricing and TCO worksheet- Supplier and operator permissions for the exact legal entities and target market
- Modular integration versus a turnkey PAM, front end, casino, and retail scope
- PAM, wallet, KYC, AML, payment, data-feed, and CRM integrations
- Market-specific testing, reporting, responsible-gambling, and acceptance requirements
- Operator-owned front-end work, data migration, retail hardware, and rollout sequencing
Comparable pricing is not recorded. Require implementation, recurring, usage or revenue-based, third-party pass-through, support, and exit costs as separate quote lines.
Ownership & exit
Contract rights control lock-in. Exact ownership and exit terms are shown only when confirmed at field level.
Convert ownership and exit promises into migration testsAltenar can supply a modular sportsbook into an existing PAM or provide a broader turnkey and white-label stack. Those delivery labels do not determine the contracting entity, operator of record, player-data controller, wallet authority, front-end IP, raw-export rights, post-termination access, migration support, minimum term, notice, or exclusivity. Define each responsibility and exit deliverable for the selected entity, market, channel, and product in the signed agreement.
- Export format, fields, frequency, and post-termination access
- Front-end and custom-code IP ownership
- Notice period, minimum commitment, and exclusivity
- Migration assistance, fees, timeline, and service continuity
How it scores
Ten axes, scored by our editorial team, with each axis benchmarked against the category average. See our methodology.
The turnkey and white-label scopes can include third-party casino integrations. The current enabled catalogue, approved-title matrix, content-supplier list, and proprietary studio position are not confirmed.
Payment-gateway and player-account workflows are available in the broader stack. The current PSP roster, methods, currencies, settlement chain, reserve terms, and crypto architecture are not confirmed.
The product record covers modular and turnkey delivery, pre-match and in-play betting, managed trading and risk, configurable margins and limits, horse racing, virtual sports, esports, retail, and front-end controls. Exact market and event availability remains deployment-specific.
The stack includes sportsbook bonuses, campaign segmentation, Fast Track CRM integration, affiliate tracking, and abuse-monitoring controls. Third-party CRM terms and accepted workflows remain project-specific.
Altenar Software Limited holds the Malta Type 1 casino and Type 2 fixed-odds betting B2B scope, Danish game-supplier permission, and Alberta Critical Gaming Systems Provider registration through 13 July 2027. Altenar Technologies Limited holds Great Britain remote Betting Host, Gambling Software, and Game Host activities. These permissions do not replace the buyer's operator licence or approve every product in every jurisdiction.
Modular, turnkey, white-label, and retail routes have different dependency chains. A comparable provider-wide implementation range is not recorded, so launch timing must be built from the selected entity, approvals, integrations, migration, testing, and acceptance plan.
Comparable setup, platform, managed-service, data, retail-hardware, minimum, and revenue-share terms are not recorded. Relative value cannot be established before a like-for-like written quote.
The sportsbook can integrate with an existing PAM or front end, while the broader stack adds configurable skins, widgets, margins, limits, bonuses, CMS, retail, and hybrid hosting. Contractual IP and engine-level change rights remain unknown.
Hybrid cloud architecture and managed support are part of the product scope. Achieved availability, incident frequency, restoration performance, and complete SLA remedy remain unquantified.
Continuous customer support and managed trading are available. Named account-management coverage, response targets, escalation times, service credits, and remedy remain contract-specific or unrecorded.
Track record
Review confirmed deployment record- EstrelaBet
Confirmation is limited to the named product, market, and event. It does not establish uptime, service quality, outcomes, or current continuity beyond the recorded scope.
Record details & limitations
Current record date, counted credential coverage, and confirmed named deployments behind this assessment.
- B2B supplier approval
Nearest recorded term end · Alberta · B2B supplier approval
3 active counted permission relationships without a dated term · Denmark, Malta (MGA), UK (UKGC).
Our analysis
Altenar's useful distinction is delivery range around one sportsbook core. A licensed operator can integrate the sportsbook module into an existing PAM or front end, or take a wider turnkey stack with player accounts, front end, CMS, casino integrations, marketing and reporting. The betting layer covers pre-match and in-play workflows, Bet Builder, configurable markets, margins, limits, and acceptance rules. Managed trading and risk add odds checks, liability reporting, unusual-behaviour alerts, and player segmentation. The exact trading authority, settlement role, integrity escalation, and loss allocation still need an operating responsibility matrix.
The integrated PAM combines player and transaction monitoring, regulatory reporting, responsible-gambling workflows, Sumsub KYC and AML screening, Fast Track CRM integration, campaign and bonus tools, affiliate tracking, and an in-house front end and CMS. Sumsub and Fast Track remain separate dependencies. Their contractual role, data access, market availability, support boundary, subprocessor status, and replacement path belong in the architecture and privacy review.
Retail covers cashier betting, self-service terminals, own-device bet reservation, printed slips, device limits, operating hours, remote monitoring, and back-office financial activity. Hardware sourcing, shop procedures, cash controls, field support, certification, and rollout acceptance remain deployment-specific.
Altenar Software Limited holds MGA/B2B/582/2018 for Type 1 casino and Type 2 fixed-odds betting services, a Danish game-supplier permission without a recorded entity-specific number or term, and Alberta registration as an iGaming Critical Gaming Systems Provider through 13 July 2027. Altenar Technologies Limited holds Great Britain remote Betting Host, Gambling Software, and Game Host activities under 053306-R-330805-009. These are supplier and host/software permissions. They do not provide the buyer's operator licence, transfer between group entities, or approve every Altenar module, game, feed, or event catalogue in every jurisdiction; the white-label package does not change that boundary.
One bounded historical path is established: V-Play Football Brazil launched for EstrelaBet in Brazil through the Altenar sportsbook on August 12, 2025. Current contract continuity, the rest of EstrelaBet's sportsbook stack, availability, performance, revenue effect, and deployment across other customers remain unconfirmed.
Comparable setup, recurring, data, managed-service, retail-hardware, minimum, and revenue-share terms are not recorded. Achieved availability, incident frequency, restoration performance, and complete SLA remedy remain unquantified. A shortlist should require the exact contracting entity, product and market approvals, architecture, payment and content matrices, implementation acceptance plan, pricing schedule, SLA, data-export package, IP position, termination assistance, and migration obligations before selection.
Pros & cons
- One sportsbook can be taken as a module for an existing PAM or as part of a broader turnkey stack
- Managed trading and risk cover bet acceptance, odds checking, exposure reporting, unusual-behaviour alerts, and segmentation
- The integrated PAM adds KYC and AML workflows, bonus and campaign tools, CRM integration, affiliate tracking, reporting, front end, and CMS
- Retail scope includes cashier, self-service terminal, and own-device reservation workflows tied to the sportsbook back office
- Exact current supplier permissions are recorded for Altenar entities in Malta, Great Britain, Denmark, and Alberta
- Comparable pricing, minimum commitments, fee basis, and pass-through costs are not recorded
- Achieved uptime, incident frequency, restoration performance, and complete SLA remedy remain unquantified
- The current PSP, casino-content, approved-title, and market-by-product matrices are not available
- The white-label package does not include an established hosted operator-licence route
- Player-data rights, front-end IP, raw exports, migration support, minimum term, notice, and exclusivity remain contract-specific
FAQ
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Licensed operators adding a managed sportsbook to an existing PAM and front end
- Sports-led teams comparing a turnkey combination of betting, PAM, CRM, KYC, reporting, and retail channels
- Omnichannel operators that need cashier and self-service terminal workflows around the same sportsbook
- Buyers that require public fixed pricing or a complete SLA before commercial engagement
- Teams that need a hosted licence route without establishing the operator entity and jurisdiction separately
- Crypto-first projects that require an established wallet, custody, conversion, asset, and settlement architecture
Decision alternatives to Altenar
Related profiles are contrasted on axes weighted for the sportsbook platform assessment and on active counted market and permission coverage.
- Counted markets
- Alberta, Denmark, Malta (MGA), Michigan, New Jersey, Pennsylvania, UK (UKGC), West Virginia
- Permission scope
- B2B supplier approval, Product / transaction approval
- Additional counted scope vs Altenar
- Michigan, New Jersey, Pennsylvania, West Virginia, Product / transaction approval
- Counted markets
- Bulgaria, Curaçao, Denmark, Malta (MGA), Ontario, UK (UKGC)
- Permission scope
- B2B supplier approval
- Additional counted scope vs Altenar
- Bulgaria, Curaçao, Ontario
- Counted markets
- Denmark, Malta (MGA), UK (UKGC)
- Permission scope
- B2B supplier approval, Operator licence
- Additional counted scope vs Altenar
- Operator licence