Kambi Group
B2B sportsbook, managed trading, odds, and front-end products for regulated operators
out of 10
In our assessment, Kambi is a focused managed-sportsbook option with broad recorded supplier coverage and modular odds and trading products. It is sportsbook-only, pricing is NDA-bound, named clients do not prove uptime, and each operator still needs the applicable market approvals and the surrounding casino, payments, and PAM stack.
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Managed sportsbook with in-house trading, AI pricing (Tzeract), and US props
- Recorded supplier footprint includes 25+ US states plus Nevada, Ontario, and Brazil; operator approvals remain separate
- 60+ recorded operators, with named deployments including Rush Street, Bally's, LeoVegas, and retail DraftKings/PENN; these show adoption, not uptime
- Sportsbook only: no casino content, casino platform, payments or aggregation, so you need other vendors for a full site
- Pricing is revenue-share and entirely NDA; no public rates are available for comparing operator economics
Products & modules
What Kambi Group currently documents, with our scope caveats. Product counts and feature claims are vendor-stated unless marked otherwise.
End-to-end sportsbook, trading and risk management in one solution
Kambi's fully managed sportsbook combines the multi-tenant platform, odds compilation, trading, and liability management in one package. Kambi reports use by 60+ operators; that adoption does not establish relative performance, launch speed, or authorization for a specific market.
- Multi-tenant Sportsbook Platform; no public project-specific uptime SLA recorded
- Full odds compilation and managed trading by Kambi's traders and AI
- 1M+ pre-match markets and ~450k live events per year across 100+ sports
- Bet Builder and same-game combinations with live cash out
- Geolocation, responsible-gambling, and market-specific control features
- Optional in-house PAM and Shape Games front end
Market-specific odds packages through one API
Odds Feed+ provides Kambi pre-match and live odds, micro markets, and player props without requiring the full turnkey stack. Operators select a market-specific package and use it alongside their own platform and trading strategy; exact responsibilities and control remain contract-specific.
- Pre-match and live odds across 100+ sports
- Micro markets and deep player prop catalogue
- Bespoke, market-specific odds packages
- Single integration alongside the operator's platform; contractual control remains deal-specific
- Backed by Kambi network data and AI pricing
Kambi's trading desk and risk tools as a service
Managed Trading provides access to Kambi's traders, AI, and risk-management tooling. It pairs with Odds Feed+ or the platform so the selected trading and liability-management responsibilities can be assigned to Kambi.
- Human plus AI odds compilation and in-play trading
- Liability and risk management across the book
- Access to Kambi Trading Tools
- Network-wide data and pricing intelligence
Same-game and cross-market combinations with live cash out
Kambi's Bet Builder supports combinations across sports and esports with live and cash-out functionality. Kambi markets the product for engagement and margin management; operator outcomes are not independently verified here.
- Same-game and cross-market combinations
- Live in-play building and cash out
- Esports Bet Builder (CS2, LoL, Valorant, Dota 2)
- Vendor positions the product for hold and engagement
Complete esports data, odds, widgets and engagement
Delivered by Kambi's esports division Abios, this suite spans data, odds feeds, widgets, and streaming across 15+ titles. Vendor materials report 6,000+ monthly matches and 800+ tournaments, alongside player markets and a same-game bet builder.
- Pre-match and live esports odds feed
- Player props and instant betting
- Customisable iframe widgets in multiple languages
- Streaming and engagement tools
- Coverage of CS2, LoL, Valorant, Dota 2 and more
Flexible, customisable sportsbook and casino front ends
Kambi's front-end division Shape Games builds responsive web and native mobile experiences on top of the sportsbook. Operators can take a branded, configurable UI instead of Kambi's standard interface; front-end IP and control remain contract-specific.
- Responsive web, PWA and native mobile apps
- Branding and UI customisation
- Engagement and personalisation tooling
- Works with Kambi sportsbook and operator content
AI-driven odds compiling, trading and risk management
Tzeract is Kambi's standalone AI-powered trading division for automated pricing and risk. Its products, including AI Bet Builder, can be taken alongside Kambi odds through a single API.
- Algorithmic odds compilation and live pricing
- AI Bet Builder product
- Network data-driven risk management
- Available as a standalone module
At a glance
- Category
- Sportsbook platform
- Headquarters
- Malta
- Delivery models
- Turnkey, PAM / API
- Verticals
- Sportsbook, Esports
- Editorial launch range
- 3-12 months
- Crypto
- No
What you get
Platform capabilities, broken down by area.
Licensing & markets
States listed in this profile's licensing record. Supplier approval, operator licensing, and market access are separate; confirm all three with the regulator.
No US state coverage is recorded in this profile.
Credential-level records are not yet stored for this profile. Treat the state list as an editorial inventory, then verify the legal entity, credential ID, status, and product scope with the regulator.
Assistance is not a provider credential and does not replace the operator's own licence or market access.
Pricing & time to launch
- New-state or new-country regulatory approval and supplier licensing
- Custom front-end build via Shape Games vs. standard UI
- PAM/wallet integration and operator-side compliance setup
- Payment and KYC vendor onboarding in the target market
No public price list is recorded. Ask the provider to separate implementation, recurring, usage or revenue-based, third-party pass-through, support, and exit costs in its quote instead of inferring the fee structure from the delivery-model label.
Ownership & exit
Contract rights control lock-in. We only present exact terms as verified when every field has claim-level public evidence.
Kambi publicly offers turnkey sportsbook, modular odds and managed-trading products and front-end options through Kambi or Shape Games. That supplier architecture does not establish who contractually controls the customer relationship, wallet or player account, owns the front-end IP or player data, or receives export and migration rights. Confirm the responsibility split across the operator, PAM and Kambi, the player-data controller and ownership position, export scope and format, front-end IP, post-termination access, migration obligations, minimum term, notice and exclusivity for the selected products in the signed agreement.
- Export format, fields, frequency, and post-termination access
- Front-end and custom-code IP ownership
- Notice period, minimum commitment, and exclusivity
- Migration assistance, fees, timeline, and service continuity
How it scores
Ten axes, scored by our editorial team, with each axis benchmarked against the category average. See our methodology.
No casino/slots content or aggregation; sportsbook-only supplier, so scored near zero on game content by design.
No payments/PSP stack or crypto; operators bring their own wallet and payments, hence low.
The recorded managed-sportsbook scope includes 100+ sports, 1M+ markets, AI trading, Bet Builder, and US player-prop coverage.
Has sportsbook free-bet/bonus engine but no full casino CRM; moderate.
The profile records supplier licensing or live deployments in 25+ US states plus Nevada and Ontario, alongside GLI/BMM testing; operator authorization remains separate.
Existing integrations may shorten implementation, while new-market approvals add time; confirm a project-specific schedule rather than treating launch speed as fixed.
Revenue-share rates are not public, so relative value at either small or large scale cannot be verified before a written quote.
Shape Games front ends and modular Odds Feed+ and Tzeract products provide several configuration routes, while the core engine remains multi-tenant.
Named deployments and vendor-reported multi-tenant scale show adoption, but they do not establish uptime; no public uptime SLA or independent reliability benchmark is recorded.
24/7 managed trading and dedicated account management; SLAs are contractual not public.
Track record
Confirm the year, category, award level, and exact product or legal entity with the award organizer.
Names alone do not establish the current module, jurisdiction, or relationship status. Confirm those details in the source inventory below.
Evidence & limitations
Sources consulted for this profile. A vendor source supports attribution, but does not turn a marketing claim into an independently measured fact.
Our analysis
Kambi is a B2B sportsbook supplier rather than a casino platform. It supplies odds compilation, trading, and liability management, while casino content, game aggregation, and payment processing sit outside its core scope. In our scoring model, that specialization supports high sportsbook and compliance marks and intentionally low game-content and payments marks. It belongs on a managed-sportsbook shortlist, not a single-vendor casino-and-sportsbook shortlist.
Recorded supplier coverage is a relative strength in our comparison. The profile lists Kambi as live or licensed across 25+ US states plus Nevada and Ontario, with GLI and BMM testing. Those credentials do not by themselves authorize a particular operator launch; operator licensing, market access, product approval, and contractual scope remain separate. Named deployments with Rush Street Interactive, Bally's, Churchill Downs, and PENN retail demonstrate adoption, but they are not evidence of uptime or regulatory performance. Kambi reports that Tzeract priced roughly 48% of bets in 2025; we treat that as a vendor-stated operating metric rather than independent proof of a trading advantage.
Pricing is revenue-share on GGR and entirely under NDA. Without public rates or operator-specific volume terms, we cannot conclude that the product is cheaper, more expensive, or better valued at a particular scale. The engine is multi-tenant, which may offer less bespoke flexibility than a dedicated build, while Shape Games front ends and the modular Odds Feed+ and Tzeract options add configuration choices. Wallet responsibility, customer relationship, player-data export, front-end responsibility, exit assistance, minimum term, and exclusivity depend on the operator's wider stack and the chosen Kambi product; Kambi does not publish them as universal contract terms.
Bottom line: our assessment places Kambi on the shortlist when a managed sportsbook and its recorded supplier coverage match the brief. It is not a default choice, and it does not replace casino content, payments, or a full PAM stack. Confirm operator eligibility, target-market approvals, price, data rights, exit obligations, term, and exclusivity for the exact product scope.
Pros & cons
- Managed sportsbook with in-house trading, AI pricing (Tzeract), and US props
- Recorded supplier footprint includes 25+ US states plus Nevada, Ontario, and Brazil; operator approvals remain separate
- 60+ recorded operators, with named deployments including Rush Street, Bally's, LeoVegas, and retail DraftKings/PENN; these show adoption, not uptime
- Modular: take full turnkey, just Odds Feed+, managed trading, Bet Builder or front end via Shape Games
- Removes the need to build and staff your own trading desk
- Sportsbook only: no casino content, casino platform, payments or aggregation, so you need other vendors for a full site
- Pricing is revenue-share and entirely NDA; no public rates are available for comparing operator economics
- The multi-tenant engine may constrain bespoke engine-level changes; confirm the permitted customization scope
- Player account ownership and data export depend on setup and must be nailed down in-contract
- Value at smaller or larger scale cannot be verified without the operator-specific rate card and volume terms
FAQ
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Operators comparing a managed sportsbook and trading service for markets where the exact product is approved
- US tribal and commercial operators comparing recorded supplier coverage and managed trading after confirming all operator and product approvals
- Operators looking for a single-vendor casino-plus-sportsbook platform with games, payments and CRM included
- Crypto-first or sweepstakes/social projects, which Kambi does not serve
