Kambi Group
B2B sportsbook, managed trading, odds, and front-end products for regulated operators
Kambi is a B2B sportsbook group listed on Nasdaq First North Growth Market in Stockholm. Its managed and modular betting products include Turnkey Sportsbook, Odds Feed+, Managed Trading, Bet Builder, esports, front end, and Tzeract. The current Turnkey offer also includes an optional in-house full-service PAM with registration, banking, KYC, bonus and loyalty tooling, plus an integrated casino platform. That expands the deployment boundary but does not establish proprietary casino content, a public PSP roster, or approval of every module in every market.
Is Kambi Group worth taking into validation?
out of 10
Kambi remains a sportsbook-led supplier, but an external PAM is no longer mandatory in every deployment: the Turnkey offer includes an optional in-house PAM with registration, banking, KYC, bonus and loyalty tooling, and an integrated casino platform. Proprietary casino content, PSP roster, and blanket market availability remain unverified and require proposal-level evidence.
Product, entity, permission, commercial, operational, and deployment coverage remain separate. No combined readiness score is inferred from the number of recorded fields.
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Operators comparing a managed sportsbook and trading service for markets where the exact product is approved
- US tribal and commercial operators comparing recorded supplier coverage and managed trading after confirming all operator and product approvals
- Operators seeking proprietary casino content, a fully specified game and PSP catalogue, or one verified approval map across sportsbook, PAM, and casino modules
- Crypto-first or sweepstakes/social projects, which Kambi does not serve
- Product scope Recorded
- 7 named product or module records cover 6 responsibility types.
- Supplying entity Bounded
- 2 normalized identity facts are recorded, alongside 5 active permission-bearing entities.
- Permission route Bounded
- Active permission relationships are recorded across 8 markets and 2 permission kinds.
- Commercial terms Not confirmed
- Commercial terms are not recorded for this provider profile.
- Operational history Not confirmed
- A complete countable incident history is not available for the reviewed service scope.
- Deployment record Not confirmed
- No bounded deployment record is included in this provider profile.
Interpret the six evidence boundaries
- Product scope
- The records establish product-to-provider relationships only; package inclusion, version, configuration, entitlement and production acceptance remain proposal-specific.
- Supplying entity
- A brand, parent, current group entity or permission-bearing entity is not automatically the contracting, supplying, hosting or support entity for a proposal.
- Permission route
- A recorded supplier relationship does not transfer permission to the buyer or establish the entity-product-market route for the proposed launch.
- Commercial terms
- Missing terms do not imply a price level; compare only after every bidder answers the same rate-card and scenario model.
- Operational history
- This does not establish poor reliability or an incident-free record; obtain scoped history, recovery evidence and measurable remedies.
- Deployment record
- This does not mean that the provider has no deployments; require a configuration-matched reference and acceptance record.
Priority gaps
- PAM / core platform
Kambi Group: PAM / core platform is not confirmed for this profile. This is not a statement that the capability is unavailable.
- Reporting & BI
Kambi Group: Reporting & BI is not confirmed for this profile. This is not a statement that the capability is unavailable.
- Live casino
Kambi Group: Live casino is not confirmed for this profile. This is not a statement that the capability is unavailable.
Five gates carried into diligence
The full request, acceptance condition, stop rule, and contract destination for each gate are kept in the diligence section below and in the downloadable pack.
Open requests, acceptance conditions, and stop rulesApplicable procurement contexts (3)
Inclusion basis: Turnkey. This is a procurement context, not a rank or package confirmation.
Inclusion basis: PAM / API. This is a procurement context, not a rank or package confirmation.
Inclusion basis: Recorded sportsbook capability. This is a procurement context, not a rank or package confirmation.
What changed in our current assessment
The most recent material change to the position used in this review. Routine checks and copy edits are excluded.
Corporate identity & lineage
The entity and group relationships below are the current recorded position. A group relationship does not determine which entity will sign or supply a particular contract.
Kambi Group plc is a Malta-registered and Malta-headquartered sports-betting technology group listed on Nasdaq First North Growth Market under KAMBI.
For Great Britain, Kambi is an active trading name of Kambi Sports Solutions (Alderney) Limited.
Products & modules
Current product and module scope. Catalogue totals are dated scope figures; buyer availability remains product-, market-, contract-, and approval-specific.
Product & responsibility map
Open a priority row to see its responsibility boundary and the acceptance artifact to request.
Turnkey SportsbookSportsbook · End-to-end sportsbook, trading and risk management package
Kambi's fully managed sportsbook combines the multi-tenant platform, odds compilation, trading, and liability management in one package. The recorded Turnkey scope also includes an optional in-house PAM with registration, banking, KYC, bonus and loyalty tooling, and an integrated casino platform. The exact casino-content, PSP, certification, and jurisdiction matrix for that option remains unknown. Named operator relationships establish adoption, not relative performance, launch speed, or authorization for a specific market.
- Multi-tenant Sportsbook Platform; project-specific uptime SLA unknown
- Full odds compilation and managed trading by Kambi's traders and AI
- Bet Builder and same-game combinations with live cash out
- Geolocation, responsible-gambling, and market-specific control features
- Optional in-house PAM with registration, banking, KYC, bonus and loyalty tooling, integrated casino platform, and Shape Games front end
Odds Feed+Odds feed · Market-specific odds packages through one API
Odds Feed+ provides Kambi pre-match and live odds, micro markets, and player props without requiring the full turnkey stack. Operators select a market-specific package and use it alongside their own platform and trading strategy; exact responsibilities and control remain contract-specific.
- Micro markets and deep player prop catalogue
- Bespoke, market-specific odds packages
- Single integration alongside the operator's platform; contractual control remains deal-specific
- Backed by Kambi network data and AI pricing
Managed TradingTrading & risk · Kambi's trading desk and risk tools as a service
Managed Trading provides access to Kambi's traders, AI, and risk-management tooling. It pairs with Odds Feed+ or the platform so the selected trading and liability-management responsibilities can be assigned to Kambi.
- Human plus AI odds compilation and in-play trading
- Liability and risk management across the book
- Access to Kambi Trading Tools
- Network-wide data and pricing intelligence
Bet BuilderOther · Same-game and cross-market combinations with live cash out
Kambi's Bet Builder supports combinations across sports and esports with live and cash-out functionality. Engagement and margin-management benefits are recorded; measured operator outcomes are unverified.
- Same-game and cross-market combinations
- Live in-play building and cash out
- Esports Bet Builder (CS2, LoL, Valorant, Dota 2)
- Hold and engagement positioning
Esports (Abios)Esports · Complete esports data, odds, widgets and engagement
Delivered by Kambi's esports division Abios, this suite spans data, odds feeds, widgets, and streaming alongside player markets and a same-game bet builder.
- Pre-match and live esports odds feed
- Player props and instant betting
- Customisable iframe widgets in multiple languages
- Streaming and engagement tools
- Coverage of CS2, LoL, Valorant, Dota 2 and more
Front End (Shape Games)Front-end & apps · Flexible, customisable sportsbook and casino front ends
Kambi's front-end division Shape Games builds responsive web and native mobile experiences on top of the sportsbook. Operators can take a branded, configurable UI instead of Kambi's standard interface; front-end IP and control remain contract-specific.
- Responsive web, PWA and native mobile apps
- Branding and UI customisation
- Engagement and personalisation tooling
- Works with Kambi sportsbook and operator content
TzeractTrading & risk · AI-driven odds compiling, trading and risk management
Tzeract is Kambi's standalone AI-powered trading division for automated pricing and risk. Its products, including AI Bet Builder, can be taken alongside Kambi odds through a single API.
- Algorithmic odds compilation and live pricing
- AI Bet Builder product
- Network data-driven risk management
- Available as a standalone module
How to buy Kambi Group without blurring responsibilities
These are distinct procurement paths assembled from the named public product inventory. They are not interchangeable packages: each path has its own responsibility boundary, acceptance gates, and quote lines.
Turnkey sportsbook with managed tradingSportsbook platformTurnkey SportsbookManaged Trading
Use this path when
An operator is buying the sportsbook and trading operation together but needs software, data and human decision authority itemised.
Responsibility boundary
The records do not establish the full engine perimeter, feed rights, trader authority, market approval, service levels or operator-specific economics.
Decisive acceptance gates
- SB-01Product permission
Does the exact supplier entity and sportsbook product hold the required permission or product approval in each proposed market?
Accept only when: The proposed engine, delivery route and responsible entities reconcile to current market-specific permissions and the implementation schedule.
- SB-02Engine and trading authority
Who owns the engine, compiles prices, accepts or rejects bets, changes limits and carries trading decisions?
Accept only when: Every automated and human trading action has one accountable party, a bounded permission, timestamped input and reproducible audit trail.
- SB-06Peak resilience and economics
Can the proposed service and price survive event peaks, feed disruption, settlement bursts and managed-trading escalation?
Accept only when: Capacity, recovery, support and price are tested against buyer volumes and event shapes, with measurable service levels and remedies.
Separate quote lines to require
Odds Feed+ into a buyer-controlled sportsbook stackSportsbook platformOdds Feed+
Use this path when
A buyer already controls the sportsbook engine and is procuring an odds feed without transferring bet acceptance or trading accountability by assumption.
Responsibility boundary
The product record does not establish data rights, latency, event coverage, price quality, suspension controls, liability ownership or settlement authority.
Decisive acceptance gates
- SB-02Engine and trading authority
Who owns the engine, compiles prices, accepts or rejects bets, changes limits and carries trading decisions?
Accept only when: Every automated and human trading action has one accountable party, a bounded permission, timestamped input and reproducible audit trail.
- SB-04Feed and event integrity
How are event identity, feed conflict, latency, suspension, correction and abandonment controlled across suppliers?
Accept only when: The system detects stale or conflicting data, suspends deterministically, records overrides and reconciles every correction to bets and balances.
- SB-06Peak resilience and economics
Can the proposed service and price survive event peaks, feed disruption, settlement bursts and managed-trading escalation?
Accept only when: Capacity, recovery, support and price are tested against buyer volumes and event shapes, with measurable service levels and remedies.
Separate quote lines to require
Front end and Bet Builder over the sportsbook coreSportsbook platformFront End (Shape Games)Bet Builder
Use this path when
An operator is replacing the player-facing layer or adding bet-building while keeping the underlying betting core separately governed.
Responsibility boundary
The records do not establish device coverage, accessibility, shared bet-state semantics, price derivation, rollback behaviour or package inclusion.
Decisive acceptance gates
- SB-03Bet lifecycle
Are placement, acceptance, cash-out, resettlement, cancellation, abandonment and dispute states deterministic?
Accept only when: Every bet and wallet movement reaches one explainable final state under duplicate, delayed, corrected, suspended and failed-dependency scenarios.
- SB-05Player and risk controls
Do player limits, exclusions, affordability, fraud, AML and trading-risk interventions work across pre-bet and in-play paths?
Accept only when: Every mandatory control applies before acceptance within its required time bound and remains enforceable during partial platform failure.
- SB-06Peak resilience and economics
Can the proposed service and price survive event peaks, feed disruption, settlement bursts and managed-trading escalation?
Accept only when: Capacity, recovery, support and price are tested against buyer volumes and event shapes, with measurable service levels and remedies.
Separate quote lines to require
Esports and specialist trading extensionsSportsbook platformEsports (Abios)Tzeract
Use this path when
A sportsbook buyer is adding esports or specialist trading functions and needs each data and decision chain accepted independently.
Responsibility boundary
The records do not establish event-data rights, integrity controls, price authority, market coverage, abandonment rules or interaction with managed trading.
Decisive acceptance gates
- SB-02Engine and trading authority
Who owns the engine, compiles prices, accepts or rejects bets, changes limits and carries trading decisions?
Accept only when: Every automated and human trading action has one accountable party, a bounded permission, timestamped input and reproducible audit trail.
- SB-04Feed and event integrity
How are event identity, feed conflict, latency, suspension, correction and abandonment controlled across suppliers?
Accept only when: The system detects stale or conflicting data, suspends deterministically, records overrides and reconciles every correction to bets and balances.
- SB-05Player and risk controls
Do player limits, exclusions, affordability, fraud, AML and trading-risk interventions work across pre-bet and in-play paths?
Accept only when: Every mandatory control applies before acceptance within its required time bound and remains enforceable during partial platform failure.
Separate quote lines to require
Reliability evidence
Our assessment keeps availability results, service targets, incident records, and unconfirmed states separate.
Compare the reliability record across providersA Q2 2026 disclosure records credits related to unspecified operational issues in April 2026. The affected component, partners, duration, cause, restoration time, and credit value are unknown. A separately cited third-party World Cup uptime ranking has no recorded benchmark or methodology. Public evidence contains no component status history, numerical observed-availability series, or complete SLA terms.
- 24/7 support
- Not confirmed
- Account management
- Not confirmed
- SLA context
- Contract scope not confirmed
Availability evidence
Incident record
Limited incident communications
These dated statements lack the timing or scope required for a complete incident record and are not included in the record count.
Credits related to unspecified April 2026 operational issues offset quarterly revenue.
Limitation: The affected component, partners, incident dates, duration, customer impact, cause, restoration time, and credit value remain unconfirmed; this is not a complete service-level incident record.
Licensing & markets
Highlighted states have active recorded supplier or product coverage. Supplier approval, operator licensing, and market access are separate; confirm all three for the proposed launch.
Exact credential records (10)
Term status is fixed to the record date: . Later calendar time does not extend a recorded term.
Kambi Malta Limited · Malta Gaming Authority
Credential ID: MGA/CRP/185/2010
Validity period: not recorded.
Scope: B2B critical supply for Type 1 casino and Type 2 fixed-odds betting, including live betting; not an operator licence
Kambi Malta Limited · Danish Gambling Authority
Validity period: not recorded.
Scope: Game-supplier licence recorded in the Danish Gambling Authority's public supplier register; not an operator licence or blanket approval of every Kambi product
Kambi Sports Solutions (Alderney) Limited · Gambling Commission
Credential ID: 039076-R-319342-014
Validity period: not recorded.
Scope: Active remote Betting Host for real and virtual events, Gambling Software, and Pool Betting activities; not a buyer's operator licence
Sports Information Services Limited d/b/a Kambi · New Jersey Division of Gaming Enforcement
Credential ID: 467-50
Validity period: not recorded.
Scope: Plenary Casino Service Industry Enterprise licence for sports-wagering related supply; not a casino or sportsbook operator licence
Sports Information Services Limited d/b/a Kambi · Pennsylvania Gaming Control Board
Credential ID: GID 111766
Validity period: not recorded.
Scope: Regulator-defined Sports Wagering Operator licence for supplying and operating a wagering platform on behalf of a certificate holder; not a standalone consumer operator licence
Sports Information Services Limited d/b/a Kambi · Pennsylvania Gaming Control Board
Credential ID: GID 111766-3
Validity: from 2025-06-25 · through 2030-06-24 (final day included)
Scope: Interactive Gaming Manufacturer licence approved through 24 June 2030; separate Sports Wagering Manufacturer application remains pending
Sports Information Services Limited d/b/a Kambi · Pennsylvania Gaming Control Board
Validity period: not recorded.
Scope: Sports Wagering Manufacturer application
Sports Information Services Limited · Michigan Gaming Control Board
Registry entity tracking #007387 · not a licence ID
Historical credential / Board File reference: IGSL007387 / SBSL007387
Registry sections: Supplier License - Internet Gaming; Supplier License - Sports Betting
Validity period: not recorded.
Scope: Verified MGCB categories: Supplier License - Internet Gaming and Supplier License - Sports Betting, with Kambi recorded separately as the DBA; not an operator licence
Sports Information Services Limited d/b/a Kambi · West Virginia Lottery
Credential ID: SWP 005
Validity: from 2018-09-11 · current term from 2025-09-11 · through 2026-09-11 (final day included)
Scope: Sports Wagering Management Services Provider licence, listed through 11 September 2026; not a consumer operator licence
Kambi Canada Limited · Alberta Gaming, Liquor and Cannabis
Registry stream: iGaming
Registry classes: iGaming - Critical Gaming Systems Provider
Validity: from start date not recorded · through 2027-07-13 (final day included)
Scope: AGLC iGaming registrant class: Critical Gaming Systems Provider; not an operator registration or blanket approval of every Kambi module
Assistance is not a provider credential and does not replace the operator's own licence or market access.
Pricing & time to launch
Normalize this proposal in the pricing and TCO worksheet- New-state or new-country regulatory approval and supplier licensing
- Custom front-end build via Shape Games vs. standard UI
- PAM/wallet integration and operator-side compliance setup
- Payment and KYC vendor onboarding in the target market
Comparable pricing is not recorded. Require implementation, recurring, usage or revenue-based, third-party pass-through, support, and exit costs as separate quote lines.
Ownership & exit
Contract rights control lock-in. Exact ownership and exit terms are shown only when confirmed at field level.
Convert ownership and exit promises into migration testsRequire one signed schedule covering data export, front-end and custom-code rights, minimum commitment, exclusivity, notice, transition assistance, fees, and post-termination access. An unpublished standard term is not treated as an adverse contract condition.
Diligence & acceptance plan
Five provider-specific gates selected across the procurement contexts that apply to Kambi Group. A recorded signal starts validation; it is not a pass result.
How it scores
Ten axes, scored by our editorial team, with each axis benchmarked against the category average. See our methodology.
Strongest assessed axes
The recorded managed-sportsbook scope includes broad sports and market coverage, AI trading, Bet Builder, and US player props; detailed catalogue figures are scoped product metrics, not a market-wide inventory.
Verified entity-specific supplier or product credentials cover Malta, Denmark, Great Britain, New Jersey, Pennsylvania, Michigan, West Virginia, and Alberta. Kambi Malta Limited has verified Danish game-supplier status, and Kambi Canada Limited has verified Alberta Critical Gaming Systems Provider status through July 13, 2027. Pennsylvania's 'Sports Wagering Operator' category is a platform role for a certificate holder, not a standalone consumer licence; wider US coverage lacks an entity-level verified matrix.
Credits were incurred for unspecified April 2026 operational issues. The affected component, partners, duration, cause, restoration time, and credit value remain unconfirmed; the available World Cup comparison has no benchmark or method, and no provider-wide availability result or complete SLA is established.
Lowest assessed axes
Treat these as validation priorities, not automatic disqualifiers.
The optional PAM includes an integrated casino platform, but no proprietary casino catalogue or scoped game-supplier matrix is public; game-content depth therefore remains low.
The optional PAM includes banking functionality, but its PSP roster, payment-method matrix, and crypto support remain unknown; payments remain low.
The sportsbook and optional PAM include bonus and loyalty tooling, but broader casino CRM depth remains unknown; moderate.
All remaining score axes (4)
Existing integrations may shorten implementation, while new-market approvals add time; confirm a project-specific schedule rather than treating launch speed as fixed.
Operator-specific rates, bands, setup costs, minimums, and terms are unknown, so relative value requires a written quote for the same product scope and volume assumptions.
Shape Games front ends and modular Odds Feed+ and Tzeract products provide several configuration routes, while the core engine remains multi-tenant.
Managed trading and dedicated account management are available; response targets, escalation rules, service credits, and other SLA mechanics must be defined in the contract.
Current record boundaryCounted coverage, nearest term, page date, and deployment context
- B2B supplier approval
- Product / transaction approval
Nearest recorded term end · West Virginia · B2B supplier approval
6 active counted permission relationships without a dated term · Denmark, Malta (MGA), Michigan, New Jersey, Pennsylvania, UK (UKGC).
Decision rationale
The shortlist case, the point where it can break, and the first condition that belongs in the award record.
- Why shortlist
- Managed sportsbook with in-house trading, AI pricing (Tzeract), and US props Verified entity-specific records in Denmark, NJ, PA, MI, WV, and Alberta, plus MGA and UKGC B2B activities; wider coverage lacks an entity-specific verified matrix
- Where it can break
- The optional in-house PAM expands Kambi beyond sportsbook-only delivery, but no dated casino-content matrix, PSP roster, or jurisdiction-by-jurisdiction PAM approval map is public Operator economics cannot be compared until rates, fee bands, minimums, and volume terms are fixed in a written quote
- First award condition
- Every launch dependency has one accountable party, an interface owner, an acceptance test and a remedy without gaps between supplier and subcontractor obligations.
Full assessment context
Kambi is a sportsbook-led B2B supplier with a broader Turnkey boundary. Its scope combines odds compilation, trading, liability management, front end, and modular feeds with an optional in-house PAM for registration, banking, KYC, bonus and loyalty tooling, plus an integrated casino platform. This can remove a separate PAM dependency in some deployments. Proprietary casino content, an operator-ready game or PSP catalogue, a shared approval map, and jurisdiction-specific CRM and payments depth remain unknown.
Two planned agreements define recent deployment scope. Pure Casino Entertainment has a multi-year Alberta Turnkey Sportsbook rollout planned across online and retail operations. Station Casinos has a 10-year Nevada plan combining Turnkey Sportsbook, Kambi's in-house PAM, and pari-mutuel Racebook across on-property sportsbooks and the STN Sports app, with one retail-online wallet. Both deployments remain planned; completed implementation, production acceptance, current availability, operator outcomes, and product approval are not established.
The credential picture is entity- and scope-specific. Kambi Malta Limited holds an MGA B2B critical-supply licence and a Danish game-supplier record. Kambi Sports Solutions (Alderney) Limited holds active UK remote host and software activities. Sports Information Services Limited holds the New Jersey, Pennsylvania, Michigan, and West Virginia credentials. Kambi Canada Limited holds an Alberta Critical Gaming Systems Provider registration through July 13, 2027. Pennsylvania's regulator-defined Sports Wagering Operator category covers platform operation for a certificate holder, not a standalone consumer sportsbook licence. Wider US coverage lacks an entity-level verified matrix. The Alberta and Danish records are supplier permissions, not buyer operator registrations, and they do not establish approval of the optional PAM and integrated casino platform wherever the sportsbook is approved.
Group revenue includes fees linked to partner gaming revenue. Partner-specific percentages, fee bands, minimums, setup costs, and terms remain contractual, so relative price and value are unknown before a written quote. The multi-tenant engine can impose different customization boundaries from a dedicated build, while Shape Games front ends and the modular Odds Feed+ and Tzeract options add configuration choices. Wallet responsibility, customer relationship, player-data export, front-end responsibility, exit assistance, minimum term, and exclusivity remain product- and contract-specific.
Credits were incurred for unspecified April 2026 operational issues. The affected component, partners, duration, cause, restoration time, and credit value are unknown. The available World Cup uptime ranking has no benchmark or methodology, so it does not establish a provider-wide observed-availability rate.
Bottom line: Kambi fits a shortlist when its managed sportsbook and recorded supplier scope match the brief. The optional PAM can reduce stack fragmentation, but casino content, payment routes, product approvals, data rights, and market access still require exact deployment evidence and contract terms.
Provider-specific questions
Questions not already answered by the pricing, permission, ownership, diligence, or alternatives sections.
Decision alternatives to Kambi Group
Related profiles are contrasted on axes weighted for the sportsbook platform assessment and on active counted market and permission coverage.
- Counted markets
- Bulgaria, Curaçao, Denmark, Malta (MGA), Ontario, UK (UKGC)
- Permission scope
- B2B supplier approval
- Additional counted scope vs Kambi Group
- Bulgaria, Curaçao, Ontario
- Counted markets
- Denmark, Malta (MGA), Michigan, New Jersey, Pennsylvania, UK (UKGC), West Virginia
- Permission scope
- B2B supplier approval, Product / transaction approval
- Counted markets
- Not confirmed
- Permission scope
- Not confirmed