How we score platform providers
Every provider is assessed on ten published axes and rolled up with explicit category weights. This is methodology v2.0: the formula is code-backed, versioned, and independent of paid placement.
Last updated July 2026
We version this methodology so each review can cite the exact rubric used. A methodology change requires a version bump and a recalculation of every overall score.
Our independence
- Providers cannot pay for a higher score or a better rank.
- Lead delivery is currently deferred; any future referral fee must never move a score.
- Every provider is scored by the same rubric, not by who works with us.
- Paid placements (featured or sponsored) are labeled and kept visually separate from editorial scores.
- We review providers whether or not they have a commercial relationship with us.
More on the business model is on the how we make money page, and our standards are in the editorial policy.
The ten axes and their weights
The overall score is a weighted roll-up of the ten axes below. Sportsbook is scored as N/A (not zero) when a provider has no sportsbook, so it never drags down a casino-only platform.
The weights below are the source of truth. They are editorial policy, not values fitted to preserve previously published overall scores. Every category sums to 100%.
| Axis | Packaged platform | SaaS / PAM | Game aggregator | Sportsbook platform | Crypto-casino platform | Sweepstakes / social |
|---|---|---|---|---|---|---|
| Game content & aggregation Catalog scope, supplier breadth, owned content, and product availability. | 13% | 10% | 30% | 3% | 15% | 20% |
| Payments & crypto Payment integrations, crypto support, currencies, and evidenced payment operations. | 12% | 13% | 5% | 8% | 24% | 7% |
| Sportsbook Engine ownership, trading model, coverage, and operational control. | 8% | 8% | 0% | 30% | 8% | 3% |
| Bonus & CRM Bonusing, segmentation, retention, and engagement tooling. | 10% | 12% | 8% | 8% | 8% | 15% |
| Compliance & licensing Credential scope, KYC, geolocation, responsible-gambling controls, and evidence quality. | 14% | 14% | 16% | 15% | 14% | 25% |
| Time to market A realistic launch range and the work that drives it. | 14% | 8% | 10% | 8% | 10% | 8% |
| Pricing & value Transparency and value for the evidenced product scope. | 10% | 7% | 10% | 8% | 8% | 7% |
| Customization APIs, modularity, front-end flexibility, and integration control. | 6% | 12% | 8% | 7% | 5% | 5% |
| Tech & reliability Architecture, scale, measured uptime, incidents, and recovery evidence. | 7% | 10% | 8% | 8% | 5% | 6% |
| Support Support coverage, account management, SLAs, and managed services. | 6% | 6% | 5% | 5% | 3% | 4% |
If an axis is genuinely not applicable, its weight is removed from the denominator rather than converted to zero. For example, a content-only aggregator is not punished for lacking a sportsbook when sportsbook carries zero weight for that category.
Where the data comes from
Records can use regulator and laboratory pages, audited reports, attributable operator evidence, provider materials, and reputable trade reporting. The profile shows its source inventory and review date. A vendor source proves what the vendor stated; it does not turn a marketing metric into an independently measured result.
Claims should be labelled verified, vendor-stated, estimated, unknown, or contract-only. Where claim-level evidence is missing, the review now exposes that limitation instead of presenting a precise contract or licensing conclusion as settled fact.
How scores are set
Axis scores are our editorial assessment, informed by product depth, evidence quality, and track record. The public overall is a deterministic weighted calculation from those axes. Architecture may suggest questions about ownership or portability, but it is not evidence of contract terms; unsupported ownership, exit, minimum-term, migration, and exclusivity values are shown as not publicly verified.
What we don't do
- We don't take payment to change a score or a ranking.
- We don't publish star-rating / aggregate-rating markup designed to game search results.
- We don't list game studios as platform providers. Studios appear only where we explain the difference.
Freshness & corrections
Each review shows when it was last reviewed. We re-check fast-moving fields (licensing, pricing) by priority. The contact status page explains why correction submissions are currently paused.