GiG (GiG Software)
Modular cloud PAM, casino, data, and sportsbook products for regulated operators
out of 10
In our assessment, GiG Software is a PAM and in-house-sportsbook option with recorded supplier credentials and direct-data tooling. It has no recorded crypto support, its US supplier coverage is limited in this profile, and ownership, export, pricing, timing, and exit terms require project-specific verification.
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Publicly listed supplier with audited corporate reporting and a decade-plus operating history in regulated markets
- Owns an in-house sportsbook (Sportnco/SportX) alongside the casino PAM, so you don't bolt on a third-party book
- Current regulator records show active iGamingCloud Limited B2B credentials with the MGA and UK Gambling Commission; GiG's annual report separately records New Jersey platform technical evidence and ISO 27001:2013
- Pricing and provider-wide minimum terms are not public; the four-year minimum disclosed for PlayStar applies only to that named deal
- No crypto/Web3 payment support out of the box
Products & modules
What GiG (GiG Software) currently documents, with our scope caveats. Product counts and feature claims are vendor-stated unless marked otherwise.
Modular cloud PAM and casino platform
CoreX is GiG's flagship cloud platform built on an event-driven, message-based microservices architecture with an actor framework. It handles registration, wallets, sessions, KYC/AML, multi-brand and multi-jurisdiction operations, with a policy-based design that lets operators expand into new regulated markets.
- Player account management and wallet
- KYC/AML and age-verification orchestration
- Multi-brand and multi-jurisdiction support
- Customizable/headless front-end layer
- Unlimited third-party integrations (casino, payments, CRM, affiliate)
- Gamification and engagement tools
In-house sportsbook built on Sportnco technology
SportX is GiG's sportsbook, derived from the Sportnco engine acquired in 2022, offering pre-match and in-play betting with managed trading and risk. It ships with a CMS, GiG Logic rules and GiG data as a turnkey or platform-integrated solution.
- Pre-match and live in-play betting
- Cashout (pre-match, live, single and multiple)
- Multiboost, Superodds and advanced freebet tools
- Virtual sports and esports markets
- Multilingual 16+ years regulated-market trading support
- GiG Logic rules-based automation
Social and sweepstakes casino platform
SweepX is GiG's social and sweepstakes gaming platform marketed for the US and other non-RMG markets. It provides a dual-currency product built on CoreX; availability does not establish legality, operator eligibility, or platform-control rights for a specific project.
- Dual-currency (Gold Coin / Sweeps) model
- Player account management
- Promotions and engagement tools
- Game aggregation
- Reporting and BI
Managed operations, CRM and acquisition
ServiceX is GiG's managed-services layer covering acquisition, CRM and day-to-day operations for operators that want GiG to run parts of the business. It complements the self-service platform for teams without a full in-house ops department.
- CRM campaign management
- Player acquisition support
- Operational and compliance support
- Retention and lifecycle programs
AI real-time reporting and rules-based automation
DataX delivers real-time reporting and a raw data layer, while LogicX provides intelligent rules-based automation across the platform. Together they connect reporting and configurable business logic for bonusing, segmentation and risk; contractual data-ownership and export rights remain deal-specific.
- Real-time dashboards and reporting
- Data warehouse / raw export
- Rules-based automation (GiG Logic)
- Player segmentation
- Bonus and offer triggering
At a glance
- Category
- SaaS / PAM
- Headquarters
- Malta
- Delivery models
- Turnkey, PAM / API, Self-service / SaaS
- Verticals
- Online casino, Live casino, Sportsbook, Lottery, Sweepstakes, Social casino
- Editorial launch range
- 12-24 weeks
- Crypto
- No
What you get
Platform capabilities, broken down by area.
Licensing & markets
States listed in this profile's licensing record. Supplier approval, operator licensing, and market access are separate; confirm all three with the regulator.
No US state coverage is recorded in this profile.
iGamingCloud Limited · Malta Gaming Authority · MGA/B2B/330/2016
Scope: B2B critical supply for Type 1 casino, Type 2 fixed-odds/live betting, and Type 3 peer-to-peer bingo or games; not an operator licence or hosted-licence promise
source · checked 2026-07-11iGamingCloud Limited · Gambling Commission · 044073-R-323271-014
Scope: Active remote Betting Host (Real Events) and Gambling Software activities; not a buyer's operator licence or hosted-access promise
source · checked 2026-07-11Scope: GiG's 2025 annual report says its PAM and sportsbook passed New Jersey technical-standard audit or certification; no current certificate ID or operator authorization is stated
source · checked 2026-03-26Pricing & time to launch
- Regulated-market certification and local licensing (e.g. US state DGE/GLI sign-off)
- Number of payment, KYC/AML and game-provider integrations requested
- Sportsbook scope and trading model setup
- Front-end customization and brand build
No public price list is recorded. Ask the provider to separate implementation, recurring, usage or revenue-based, third-party pass-through, support, and exit costs in its quote instead of inferring the fee structure from the delivery-model label.
Ownership & exit
Contract rights control lock-in. We only present exact terms as verified when every field has claim-level public evidence.
GiG publicly positions CoreX around operator-owned data, DataX raw-data access and a customizable or headless front end. Those marketing and product statements do not establish legal data ownership, a contractual export entitlement, front-end IP ownership, post-termination access or migration assistance. The public PlayStar agreement disclosed a four-year minimum term for that named deal only; it is not a benchmark for other GiG contracts. Confirm the player-data controller and ownership position, export scope and format, front-end IP, access after termination, migration obligations, minimum term, notice and exclusivity for the proposed scope in the signed agreement.
- Export format, fields, frequency, and post-termination access
- Front-end and custom-code IP ownership
- Notice period, minimum commitment, and exclusivity
- Migration assistance, fees, timeline, and service continuity
How it scores
Ten axes, scored by our editorial team, with each axis benchmarked against the category average. See our methodology.
The profile estimates roughly 120 integrated studios and 8,000 games, all through third parties because GiG runs no proprietary game studio.
The profile records PSP relationships including Paysafe and Nuvei and fiat-market coverage described by the vendor; no crypto support is recorded.
The recorded SportX scope includes an in-house Sportnco-derived engine, 24/7 managed trading, esports, virtuals, and racing; this supports the sportsbook score in our model.
Product materials describe bonus, CRM, and gamification functions through LogicX rules and ServiceX managed services.
Current regulator registers show active B2B records for iGamingCloud Limited with the MGA and UK Gambling Commission. GiG's 2025 annual report separately records New Jersey platform technical-standard evidence and ISO 27001:2013 information-security certification. None of these grants an operator licence, hosted access, or approval for every GiG product.
Vendor materials describe 12-14 weeks; treat this as a planning estimate and confirm a project-specific schedule rather than using it as a cross-provider speed claim.
Enterprise rev-share plus setup and NDA-only terms reduce commercial certainty; a four-year minimum was disclosed for the named PlayStar deal but is not a provider-wide benchmark.
Product materials describe microservices, a headless front end, and raw-data tooling; front-end IP, data rights, and implementation control remain contract-specific.
GiG states 99.9% uptime for its event-driven microservices architecture, but the public figure is not a project-specific SLA or independent benchmark.
24/7 trading support, dedicated account management and optional ServiceX managed operations.
Track record
Confirm the year, category, award level, and exact product or legal entity with the award organizer.
Names alone do not establish the current module, jurisdiction, or relationship status. Confirm those details in the source inventory below.
Evidence & limitations
Sources consulted for this profile. A vendor source supports attribution, but does not turn a marketing claim into an independently measured fact.
Our analysis
GiG Software is the platform business that remained after Gaming Innovation Group split its media arm into Gentoo Media in 2024. Its recorded stack includes the CoreX cloud PAM, SportX sportsbook, and SweepX, ServiceX, and DataX modules. In our assessment, that scope is relevant to funded operators comparing a multi-product platform, but it does not by itself establish market eligibility, service quality, or contract rights.
The current licensing evidence is entity- and scope-specific. The MGA register lists iGamingCloud Limited under active B2B critical-supply licence MGA/B2B/330/2016 for casino, fixed-odds/live betting, and peer-to-peer bingo or games. The UK Gambling Commission lists the same entity with active remote Betting Host (Real Events) and Gambling Software activities. GiG's 2025 annual report separately says its PAM and sportsbook passed technical-standard audits or certification in a list that includes New Jersey and says its information-security processes are ISO 27001:2013 certified. These are B2B supplier and platform credentials, not an operator licence, hosted market access, or proof that every product is approved for every buyer. The current MGA page for Silvereye Entertainment Limited, the entity associated with the legacy SkyCity white-label record, shows status N/A, so this profile does not record an active hosted-licence offer.
SportX is an in-house engine derived from Sportnco, with vendor-described 24/7 managed trading, esports, virtuals, and 250,000+ annual racing events. GiG also markets a microservices architecture, headless front end, and raw-data access through DataX. Its operator-owned-data positioning does not establish legal ownership, export format, or post-termination access in the buyer's contract. The profile records no crypto or Web3 support and no proprietary game studio; the estimated 8,000 games are third-party aggregated. Pricing is NDA-only and may combine setup fees with revenue share. A public PlayStar agreement disclosed a four-year minimum for that named deal only, not a provider-wide term. GiG's 12-14 week estimate is a vendor-stated planning input rather than a guaranteed or comparative launch time.
Bottom line: GiG belongs on a shortlist when CoreX, SportX, and the recorded supplier credentials match the exact brief. Confirm operator eligibility, product approvals, SweepX legality, price, SLA, implementation schedule, minimum term, exclusivity, front-end IP, data-export rights, termination access, and migration assistance for the proposed scope.
Pros & cons
- Publicly listed supplier with audited corporate reporting and a decade-plus operating history in regulated markets
- Owns an in-house sportsbook (Sportnco/SportX) alongside the casino PAM, so you don't bolt on a third-party book
- Current regulator records show active iGamingCloud Limited B2B credentials with the MGA and UK Gambling Commission; GiG's annual report separately records New Jersey platform technical evidence and ISO 27001:2013
- Modular microservices with headless front end and raw data access via DataX
- Managed-services option (ServiceX) for operators without a full ops team
- Pricing and provider-wide minimum terms are not public; the four-year minimum disclosed for PlayStar applies only to that named deal
- No crypto/Web3 payment support out of the box
- Runs no proprietary game studio, so all content is third-party aggregated
- The New Jersey record in this profile is technical-standard evidence with no current certificate ID; it does not establish operator access or approval for every GiG product
- The vendor-stated 12-14 week schedule needs project-specific validation
FAQ
Independent and scored. Providers can't pay for a higher score or rank. Lead delivery is currently deferred; any future referral fee must never change the score.
- Funded operators evaluating multiple EU or LatAm markets after confirming operator and product approvals
- Operators comparing casino and an in-house sportsbook from one vendor
- US-focused operators assessing recorded New Jersey platform evidence or SweepX after separate regulatory and legal review
- Bootstrapped startups requiring a low-cost crypto turnkey with a short fixed schedule
- Crypto-first or Web3 casino projects
- Projects without a settled licensing and market-eligibility route
Alternatives to GiG (GiG Software)
Enterprise omni-channel PAM, casino, live, and sportsbook products from an LSE-listed supplier
Aristocrat's regulated real-money gaming arm: PAM, sportsbook, content, and iLottery under one roof
